This is a pretence or front, with the real self hidden behind a mask to impress, having the intention of giving a false appearance and so it is deception. Jesus called the religious leaders hypocrites, because they said one thing yet practiced the opposite; they were like beautifully cared for
Endeavour to be consistent throughout – Colossians 3:22
tombs on the outside but on the inside were full of bones and everything unclean (Mt 23:27).
The truth will come out at some stage, the real us will be revealed; if it will cause embarrassment, now is the time to begin the remedy (Num 32:23; Mt 10:26; Col 3:5-17).
See also: deception, hypocrite, pretence/pretend, superficial.